With over 20 years in advertising, branding, digital media, and adtech space in Southeast Asia, Diana Boo brings extensive digital marketing experience with a proven track record in data-driven business growth and customer insights-driven strategy. Prior to joining Boost Holdings, Diana was the Chief Marketing Officer at Lazada Malaysia, who led the team to winning the Marketing Excellence award for Marketer of the Year and Innovator of the Year in 2021. Before Lazada, Diana helmed the position ovf Country Manager for iflix Malaysia and Brunei, leading four major business divisions: content, marketing, distribution, and sales. Prior to iflix, she was one of the pioneering team members who co-founded the formation of CtrlShift, holding the role of Regional Head of Publisher Solutions for SEA business for over nine years. Before CtrlShift, she held senior roles at renowned advertising agencies such as BBDO/Proximity and Saatchi & Saatchi before expanding her portfolio to digital media. When she’s not at work, she loves to travel, experience new cultures, explore new cuisines, bring home memories by shopping a lot, and collect art pieces from local artists. Closer to home, when she has some free time, she likes to take weekend arts and crafts workshops; she’s done leather crafting to perfume making and then discovered that she has a natural talent in flower arrangements. You can call her Diana (pronounced as Dye-ana, similar to the late Princess of Wales), D, or Boo in short.