14 august, 2026
MSA Festival of Media
8.30AM
MSA Awards & Gala Dinner
from 6:00PM
Grand ballroom, Level 3D, Sheraton Petaling Jaya Hotel
Mediavolution : Next is now | 14 AUGUST 2026
In this session, Meta will share how we are building personal AI that is open, useful, and accessible to everyone; how that AI is moving beyond the screen and into the physical world through wearable devices; and what this shift means for the marketers and agencies building the brands of tomorrow.
Head of Agencies, Meta
Head of Agencies, Meta
In this session, Tim opens up exactly how the business runs and makes the case that the AI era is not a threat to agencies. It is the biggest repositioning opportunity they have had in a decade.
In this session, Tim opens up exactly how the business runs and makes the case that the AI era is not a threat to agencies. It is the biggest repositioning opportunity they have had in a decade.
Co Founder & Executive Director of Colony Co-Working Space
Co Founder & Executive Director of Colony Co-Working Space
Rather than simply predicting the future, this session will provide delegates with an authentic boardroom perspective on how the role of the CMO is evolving, the challenges keeping marketing leaders awake at night, and what clients will expect from agencies and media partners in an AI-driven, data-led world. Most importantly, the discussion will explore how agencies can evolve beyond execution to become indispensable strategic partners that help CMOs navigate complexity and deliver sustainable business growth.
Chief Commercial Officer (CCO), ASTRO
Chief Commercial Officer (CCO), ASTRO
Vice President of Brand & Marketing, Unifi, TM
Vice President of Brand & Marketing, Unifi, TM
Group Chief Marketing Officer, RHB Banking Group
Group Chief Marketing Officer, RHB Banking Group
President, Malaysian Digital Association
President, Malaysian Digital Association
President, Outdoor Advertising Association Malaysia (OAAM)
President, Outdoor Advertising Association Malaysia (OAAM)
President of 4As Malaysia
President of 4As Malaysia
Chief Executive Officer, Sarawak Media Group Sdn Bhd
Head of PMX, Publicis Media
Head of PMX, Publicis Media
Co-Founding Partner, Focus Media China
Co-Founding Partner, Focus Media China
Chief Executive Officer, Seni Jaya Corporation Berhad
Chief Executive Officer, Seni Jaya Corporation Berhad
Chief Operating Officer, Big Tree
Chief Operating Officer, Big Tree
As AI makes media buying smarter, content creation faster and lower-funnel conversion more efficient, these capabilities are rapidly becoming table stakes. They help brands optimise demand—but they don’t create it.
The next evolution of media belongs to brands that build something AI cannot replicate: genuine fandom.
In this keynote, Astro CEO Henry Tan challenges media specialists and marketers to move beyond reach, algorithms and audience targeting, and instead focus on building identifiable communities that drive advocacy, loyalty and sustainable business growth.
Drawing on Astro’s unique ecosystem—from Connected TV, Astro GO, sooka, NJOI and SYOK to KULT’s creator network—Henry will demonstrate how premium IP, homegrown talent and real fandom create measurable impact across every stage of the customer journey.
Because AI is the new baseline. Fandom is the new differentiator.
Group Chief Executive Office, ASTRO
Group Chief Executive Office, ASTRO
Director of Sales, Southeast Asia, Nexxen
Director of Sales, Southeast Asia, Nexxen
Co-Founding Partner, Focus Media, China
Co-Founding Partner, Focus Media, China
CEO & Founder, Silverpush
CEO & Founder, Silverpush
Sector Lead, Google
Sector Lead, Google
Head of PMX, Publicis Media
Head of PMX, Publicis Media
Group Chief Marketing Officer, RHB Group
Group Chief Marketing Officer, RHB Group
Director of Sales for Southeast Asia
Director of Sales for Southeast Asia
Vice President of Brand & Marketing, Unifi | TM
Vice President of Brand & Marketing, Unifi | TM
Head of Agencies, Meta
Head of Agencies, Meta
Co-Founding Partner, Focus Media
Co-Founding Partner, Focus Media
Group Chief Executive Office, ASTRO
Group Chief Executive Office, ASTRO
CEO & Founder, Silverpush
CEO & Founder, Silverpush
Chief Executive Officer, Seni Jaya Corporation Berhad
Chief Executive Officer, Seni Jaya Corporation Berhad
President, Outdoor Advertising Association Malaysia (OAAM)
President, Outdoor Advertising Association Malaysia (OAAM)
Chief Operating Officer, Big Tree
Chief Operating Officer, Big Tree
President, MDA
President, MDA
Sector Lead at Google (SG & MY Core)
Sector Lead at Google (SG & MY Core)
Head of PMX, Publicis Media
Head of PMX, Publicis Media
Chief Commercial Officer, ASTRO
Chief Commercial Officer, ASTRO
President of 4As Malaysia
President of 4As Malaysia