Agenda

Get ready for a day of inspiration, learning, and networking with a lineup of innovative speakers and dynamic discussions ​

9:00 AM

Opening Remarks by MSA President & Organizing Chairperson

Sheila Shanmugam

Mindshare Group Malaysia​​

9:10 AM

Igniting the Human Spirit: Overcoming Limits and Inspiring Change

Dr. William Tan, the “Singapore Paralympic Superman,” as he shares his extraordinary journey of resilience, determination, and triumph. From conquering wheelchair marathons across continents to surviving cancer, Dr. Tan embodies the indomitable human spirit.

9:50 AM

Advertising Recession

Navigating Brand Purpose in the Face of an Advertising Recession.

Vuitton Pang

Emart24 Holdings

10:10 AM

AI Revolution in Marketing Today

Discovering how artificial intelligence and automation are changing the media landscape.

10:30 AM

Business Growth & Brand Love?

Results-Driven Media Strategies: Examining the shift towards outcome-based media planning and the enduring value of brand love.

Darren Yuen

Initiative Malaysia

Kenny Wong

Formerly @ UEM Sunrise

Rudy Khaw

AirAsia brand co.

11:10 AM

The Convergence of Technologies: How it will Reshape Marketing and Media

Uncover and unearth new possibilities in the world of marketing & media that will reshape the way we operate in the eco system.

Albern Murty

CelcomDigi

11:30 AM

Beyond Performance: The Art of Brand Building with Retail Media Networks

Global expansion of Retail Media Networks (RMNs) opens new opportunities in Malaysia. Discover how GrabAds enhances brand-building in commerce.

11:50 AM

Strategic Communication in Crisis Management

Addressing the unique challenges and ethical considerations for brands and agencies in challenging circumstances.

Azeem Abu Bakar

Free Malaysia Today

Anneliza Zainal

The English Studio

George Ang

Eng Food Holdings

Anis Yusof

QSR Brands Holdings

12:30 PM

The Social Media Revolution in Commerce

Examining the changes in social media that are transforming business-audience connections.

Kenn Wee

TikTok Malaysia

12:50 PM

Lunch

1:50 PM

Is IMC still Relevant Today? How is the Marketer's Role Shifting, and What are the Implications for Agencies?

Trifecta of benefits: a captivating and consistent brand story, a seamless customer experience, and the ability to measure marketing effectiveness and efficiency.

2:10 PM

Building a Digital Bank Brand: From Concept to Launch and Beyond

Key insights from a CMO's first-hand experience of launching Boost Bank by Axiata and RHB, Malaysia's homegrown digital bank. The session will delve into the journey, challenges, and learnings from conceptualizing and realizing the brand.

2:30 PM

Navigating the Future of Media Communication: Trends and Challenges​

Streaming, user content, gaming, tech integration, personalization, blockchain.

Khairy Jamaluddin

Keluar Sekejap

Shahril Hamdan

Keluar Sekejap

3:30 PM​

Unlocking the Power of Real-Time OOH Data Analytics

Explore how data analytics is transforming OOH advertising. Learn about the challenges, gain real-time audience insights, and optimize campaigns using AllUnite’s advanced technology.

3:45 PM

Leveraging Data Analytics and Tech Solutions to Revolutionize OOH Advertising

Data analytics and cutting-edge technology are revolutionizing OOH advertising, providing deeper insights into audience behavior, optimizing ad placements, and measuring campaign effectiveness with unprecedented accuracy.

4:00PM

Measuring ROI in pDOOH

Examine methods for measuring the return on investment (ROI) of pDOOH advertising campaigns and tracking their impact on brand awareness and sales.

Sheila Shanmugam

Mindshare Group Malaysia​​

Angie Cutter

Billups SEA

Maaresh Starling

Redberry Media Group

4:20 PM

The Evolving Role of Influencers

Evaluating influencer impact on brands and metrics for measuring ROI and success.

Winnie Chen-Head

Dentsu Malaysia

Khairul Aming

Khairulamingbrand

Wan Hou Yin

Gushcloud Malaysia

Chan Mey Fung

Heineken Malaysia

4:40 PM

Content High Council

Crafting Authentic Connections: The Power of Storytelling in Content Marketing and Content Monetization.

5:00 PM

Closing Remarks by MSA Council Member & Co-Organizing Chairperson

Darren Yuen

Initiative Malaysia

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A day of inspiration, learning and networking

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