Raja Jastina is currently the Head of Astro Shaw and Vice President of Malay Nusantara Business at Astro. She spearheads Malaysia’s leading film studio which is behind the highest grossing local movies of all time including Sheriff and Polis Evo 3, both reigning as the No. 1 films in Malaysia for 2023 and 2024. Apart from championing local movie production and Astro Originals such as Project: High Council that has raised the bar on local storytelling, her all rounded portfolio includes heading strategy for Astro’s digital brand, driving revenue growth for Astro’s pay per view business, managing’s Astro’s on – air Talent Management and Astro’s movie distribution division where she looks into IP exportation to regional and international market.
Recognising the shift in content consumption trend, Raja Jastina played a pivotal role in driving Astro’s foray into digital space for the Malay consumers, resulting in the establishment of Gempak, the No.1 digital entertainment brand in Malaysia.
She has close to 20 years of business management, media, marketing and branding experience where she has driven Astro’s Malay content strategy and built a strong business network both locally and internationally.
Raja Jastina also serves on the board of Frontken Corporation. She has an Economics degree from Liverpool University, England and a Masters in Marketing Communications from Westminster University, England.