Registration opening soon!

Get 10 MSA Festival tickets and enjoy 1 FREE Table for MSA Awards Gala Dinner!

9:00am, 14th Aug 2025

RM1,300* per-participant, HRDC Claimable
RM1,000* per-participant, for non-HRDC Claimable

*Inclusive of 8% SST & 1x Ticket to Awards Night Dinner on 15 August 2025

Sheraton Petaling Jaya Hotel

open for registration

Immerse in the Full Experience

Experience every moment of spark and spectacle! Secure your Festival of Media access and enjoy a bonus Gala Dinner entry!

Festival of Media

9:00 am,
14th August 2025

Grand Ballroom,
Sheraton Petaling Jaya Hotel

Awards Gala Dinner

6:30 pm,
15th August 2025

Grand Ballroom,
Sheraton Petaling Jaya Hotel

Get access to both Festival of Media & Awards Gala Night!

RM1,300* per-participant, HRDC Claimable
RM1,000* per-participant, for non-HRDC Claimable
*Inclusive of 8% SST

get your tickets today

Festival Highlights

Keynote Session

Insights from leaders who are shaping the future of media and marketing

Panel Discussions

Emerging trends and future opportunities in the media and marketing landscape

Dynamic Speakers

Witness compelling arguments and counterarguments on key industry issues

What's happening at the msa festival 2025

Agenda

8:00 AM

Registration

Sheila Shanmugam

Mindshare Group Malaysia

9.25 AM

Opening Speech

MSA Festival & Awards 2025 Organizing Chairperson

Jo Yau

Invictus Blue

9:30 AM

People and Media in Harmony

As media evolves, brands must balance consumer needs, media platforms, and personalized messaging. This panel will explore how to engage audiences through the right channels, building meaningful connections while respecting privacy and preferences to foster trust, loyalty, and success.

Moiz Bilwani

Dentsu X

Julia Rybalchenko

Uhrenholt A/S

Shrivardhan Sarda

Ogury

Gitanjali Sriram

Trapper Group

Evelyn Lee

Secret Recipe

Diana Boo

Boost

10:05AM

Connected in Rhythm: Lessons from the Orchestra

What can an orchestra teach us about working together in today’s interconnected world? In this inspiring session, conductor Jason Lai draws powerful parallels between the concert hall and the workplace. Inspiring others through clear direction, the ability to build capability, and storytelling through gesture, he shows how collaboration is an art that requires practice and dedication.

Jason Lai

Yong Siew Toh Conservatory

10.55 AM

Break

11.05 AM

Why Story Still Wins: Let  Story Steer the Engine

In an age of information overload and constant change, how can brands foster genuine connections? This session explores strategies for cutting through the noise with authentic storytelling, adaptive communication, and technology-driven engagement

Sling Ng

Directors Think Tank

11.25 AM

Does Global Storytelling Dilutes or Enhances Local Authenticity?

Does a universal brand narrative weaken cultural identity, or does it amplify local voices on a global stage? This debate explores the balance between consistency and cultural relevance in storytelling.

Winnie Chen-head

Omnicom Media Group

Lim Meng Lee

Chanel

Chan May Ling

CelcomDigi

Amresh Kumar

Nexxen

Daniel Menges

RAPP

12.00 PM

From Seen to Felt to Measured: Unlocking CTV’s Potential

In a world where audiences binge, skip, scroll, and swipe, simply being seen is not enough. Brands today are navigating a complex video landscape where the real challenge has shifted from distribution to resonance and accountability. In this conversation with industry experts, Tyroo decodes how Connected TV is emerging as the premium, measurable catalyst of digital video: helping brands earn deeper attention, show up in trusted environments, and unlock signals that connect brand exposure to business performance.

Siddharth Puri

Tyroo

Shilpesh Gandhi

PMX

Chetan Muley

OMD

Alisagar Hirani

L'Oreal MY & SG

12.15 PM

Why We Click?

What makes content, brands, and ideas instantly engaging? This session uncovers the psychology, technology, and strategies behind capturing attention and driving action. From neuromarketing to AI-driven personalization, discover what truly makes audiences click.

Ramakrishnan C.N.

Greytt

12.35 PM

Lunch

1.40 PM

Made-In-Culture: Goodbye Virality, Hello Viscosity

Going viral is easy. Staying relevant is hard. Join Hepmil in this dynamic 90-minute masterclass as they unpack why virality is overrated and viscosity is the future of cultural relevance. Learn how to move beyond momentary hype to create content and ideas that embed into culture and endure.

Isaac Tan

Hepmil Media Group

2.30 PM

The Culture Shift – What Scares Us the Most?

Dive deeper with our special panel, where bold thinkers, creators, marketers, and cultural experts reveal their deepest fears and insights about what’s shaping culture today.

Stephanie Looi

Hepmil Malaysia

Christy Ng

Christy Ng

Low Sok Ying

Content Creator

Albert Thien

L'Oreal

3.10 PM

The AI Leap: A New Era of Possibility

The media landscape is undergoing a seismic shift, fueled by AI. Our keynote, 'The AI Leap: A New Era of Possibility,' moves beyond the buzzwords to offer Google's perspective on how AI represents a fundamental leap forward

Chuah Jia Wen

Google Malaysia

3.25 PM

Breaking Through the Noise

In an age of constant information overload, how can brands capture attention and stand out? This panel will explore the evolving strategies for cutting through the clutter and effectively reaching audiences in meaningful ways

Sandeep Mark Joseph

Ampersand Advisory

Rene Menezes

KULT

Mayank Bhatnagar

OMD Malaysia

Troy Yang

Perion

Fan Chen Yip

Yellow Paper Plane

Andrew Pinto

Unifi

4.00 PM

Break

4.10 PM

Bridging Progress Through Measurement: Turning Data into Decisions that Matter

In a world where every click, view, and share generates data, how do we measure what truly matters? This fireside chat explores how brands and agencies can bridge the gap between raw metrics and meaningful progress. Learn how to decode data to uncover human truths, challenge assumptions, and craft narratives that drive both performance and purpose.

Suhail Ahmed

Dentsu

Neel Murty

Google

4.25 PM

What Makes Partnerships Successful and Sustainable?

Strong partnerships go beyond contracts—they thrive on trust, shared goals, and long-term value. This debate explores the key factors that drive successful collaborations, from alignment and adaptability to mutual growth. Do structured agreements or flexible dynamics make partnerships last? Join the discussion and decide what truly sustains a winning partnership.

Darren Yuen

IPG Mediabrands Malaysia

Nizwani Shahar

Havas Malaysia

Christinne Lim

SP Setia Berhad

Tai Kam Leong

Astro

Anwer Khan

Initiative Media

5.00 PM

The Psychology of Financial Decision Making

This session explores the psychology of financial decision-making to help media specialists create more impactful and effective campaigns. We will explore four key psychological triggers that influence how people think about money. By understanding these hidden drivers, you will learn how to turn complex financial topics into relatable, authentic content that resonates with your audience. This session provides a practical framework for creating meaningful conversations, building deeper trust, and ultimately empowering your audience to make smarter financial decisions.

Peter Yong

FinLit Media

5.20 PM

Media Industry – Disrupted or Self-Destructed?

The media industry's legacy is being challenged by profound change, leaving its established business practices struggling to survive. Is the industry simply a victim of external disruption, or has a failure to embrace change and question its own legacy led to self-destruction?

This pivotal panel brings C-suite leaders from top Clients, Broadcasters, and Agencies together to confront this question head-on. Join us for a robust discussion on the strategic decisions needed to transform outdated business practices and define a sustainable future for media.

Sheila Shanmugam

WPP Media

Amit Sutha

Publicis Groupe Malaysia

Euan Smith

Astro Malaysia Holdings

Keith Miranda

Invictus Blue Group

Santharuban Thurai Sundaram

Etika Group

Datuk Lai Shu Wei

Sime Darby Property

5.55 PM

Closing Speech

MSA Vice-President
MSA Festival & Awards 2025 Co-Organizing Chairperson

Vanitha Selva

Carat Media Services

Connected in Rhythm: Lessons from the Orchestra

What can an orchestra teach us about working together in today’s interconnected world?

Crafting Connections in Chaos

In an age of information overload and constant change, how can brands foster genuine connections?

Why We Click?

What makes content, brands, and ideas instantly engaging?

Does Global Storytelling Dilutes or Enhances Local Authenticity?

Does a universal brand narrative weaken cultural identity, or does it amplify local voices on a global stage?

Numbers That Speak

In today's data-driven world, numbers tell a powerful story—if we know how to listen

What Makes Partnerships Successful and Sustainable?

Strong partnerships go beyond contracts—they thrive on trust, shared goals, and long-term value

The AI Leap: A New Era of Possibility

The media landscape is undergoing a seismic shift, fueled by AI

Breaking Through The Noise

In an age of constant information overload, how can brands capture attention and stand out?

People and Media in Harmony

As media evolves, brands must balance consumer needs, media platforms, and personalized messaging.

more to be announced soon!

Stay tune for more updates!

Explore the latest trends, exchange insights and foster meaningful collaboration

Sessions

1 +

Speakers

1 +

Organisations

1 +

Attendees

1 +

MSAmorning_0090

MSAmorning_0093

MSAmorning_0187

MSAmorning_0194

MSAmorning_0212

MSAmorning_0250

MSAmorning_0325

MSAmorning_0422

MSAmorning_0472

Why You Don’t Want To Miss This Event

Insights, Inspirations & More!

panel discussions

Sharing diverse perspectives leads to insightful conversation and learning.

networking

Connect with industry professionals for career opportunities and knowledge-sharing.

exhibitor booths

Industry exhibitor booths showcase latest products and services for media & marketing.

Ideas & inspiration

Designed to inspire you to leave with new ideas to take your work to the next level!

Media agencies, clients and those interested should join the festival to access cutting-edge insights, learn from industry leaders and connect with a diverse community of professionals in the media and advertising industries.

Sponsors

Festival FAQs

Who should attend the festival?

The festival is ideal for all media agencies, clients & media owners and anyone who is looking to grow their knowledge in media and marketing.

How do I register for the festival?

To register for the festival, please visit our registration page via link on the website. You'll need to provide your contact details, choose your preferred sessions, and complete the registration to secure your spot.

Is the conference HRDC claimable?

Yes, the conference is HRDC claimable for Malaysians only. Download the process flow for HRD Corp claims application and reimbursement here.

Will the conference ticket be entitled for MSA Awards 2025?

Yes. With the purchase of a ticket, one (1) seat will be provided for MSA Awards Night Dinner 2025. Dresscode: Cocktail attire.

Are there opportunities for sponsorships and exhibitor booths?

Yes, we offer various sponsorship packages and exhibitor booth options. If you're interested in becoming a sponsor or exhibitor, please visit the "Sponsorship" page on our website for more information and contact details or email: amy.tan@macomm.com.my

How can I stay updated on conference news and announcements?

To receive the latest updates, news, and announcements about the conference, follow us on our social media channels!

What is the Media Specialists Association?

Established on 19 December 2003, the Malaysian Media Specialists Association (MSA) aims to help and support those agencies that specialize in providing media research, strategic planning, media negotiation and placement services. The Media Specialists Association has over 20 members. MSA also plays a significant role by providing a common platform to discuss and resolve issues facing the industry today and in the future.

Get Involved

Be part of the future of media by being a sponsor

Secure your spot

A day of inspiration, learning and networking

Follow us on social media for more updates