23rd Aug 2024

RM1,300* per-participant, HRDC Claimable
RM1,000* per-participant, for non-HRDC Claimable

*Inclusive of 8% SST & 1x Ticket to Awards Night Dinner

RM1,300 per-participant, HRDC Claimable
(malaysian) For Non HRDC Claimable – RM1,000-00 Per Participant [Incl. 8% SST]

Sheraton Hotel,
Petaling Jaya

Igniting the Human Spirit
Overcoming Limits and Inspiring Change
Advertising Recession
Navigating Brand Purpose in the Face of an Advertising Recession
AI Revolution in Marketing Today
How AI and automation are changing the media landscape
Business Growth & Brand Love
Examining the shift towards outcome-based media planning and the enduring value of brand love
The Convergence of Technologies
How it will Reshape Marketing and Media
The Art of Brand Building with Retail Media Networks
Discover how to enhance brand-building in commerce
Strategic Communication in Crisis Management
Addressing the unique challenges and ethical considerations for brands and agencies
The Social Media Revolution in Commerce
Examining the changes in social media that are transforming business-audience connections
How is the role of marketeers shifting?
Master integrated marketing for consistent brand impact and measurable success
Building a Digital Bank Brand
Unlock key strategies from a CMO's journey in launching a digital bank
Unlocking the Power of Real-Time OOH Data Analytics
Explore how data analytics is transforming OOH advertising
Leveraging Analytics and Tech to Revolutionize OOH Advertising
Transform OOH advertising with data-driven insights and tech-powered precision
Measuring ROI in pDOOH
Examine methods for measuring the return on investment (ROI) of pDOOH advertising campaigns and tracking their impact on brand awareness and sales
The Evolving Role of Influencers
Assessing the impact of influencers on brands and the metrics for successful partnerships

Sponsors

Keynote Session

Insights from leaders who are shaping the future of media and marketing

Panel Discussions

Emerging trends and future opportunities in the media and marketing landscape

Dynamic Speakers

Witness compelling arguments and counterarguments on key industry issues

Festival Agenda

9:00 AM

Opening Remarks by MSA President & Organizing Chairperson

Sheila Shanmugam

Mindshare Group Malaysia​​

9:10 AM

Igniting the Human Spirit: Overcoming Limits and Inspiring Change

Dr. William Tan, the “Singapore Paralympic Superman,” as he shares his extraordinary journey of resilience, determination, and triumph. From conquering wheelchair marathons across continents to surviving cancer, Dr. Tan embodies the indomitable human spirit.

9:50 AM

Advertising Recession

Navigating Brand Purpose in the Face of an Advertising Recession.

Vuitton Pang

Emart24 Holdings

10:10 AM

AI Revolution in Marketing Today

Discovering how artificial intelligence and automation are changing the media landscape.

10:30 AM

Business Growth & Brand Love?

Results-Driven Media Strategies: Examining the shift towards outcome-based media planning and the enduring value of brand love.

Darren Yuen

Initiative Malaysia

Kenny Wong

Formerly @ UEM Sunrise

Rudy Khaw

AirAsia brand co.

11:10 AM

The Convergence of Technologies: How it will Reshape Marketing and Media

Uncover and unearth new possibilities in the world of marketing & media that will reshape the way we operate in the eco system.

Albern Murty

CelcomDigi

11:30 AM

Beyond Performance: The Art of Brand Building with Retail Media Networks

Global expansion of Retail Media Networks (RMNs) opens new opportunities in Malaysia. Discover how GrabAds enhances brand-building in commerce.

11:50 AM

Strategic Communication in Crisis Management

Addressing the unique challenges and ethical considerations for brands and agencies in challenging circumstances.

Azeem Abu Bakar

Free Malaysia Today

Anneliza Zainal

The English Studio

George Ang

Eng Food Holdings

Anis Yusof

QSR Brands Holdings

12:30 PM

The Social Media Revolution in Commerce

Examining the changes in social media that are transforming business-audience connections.

Kenn Wee

TikTok Malaysia

12:50 PM

Lunch

1:50 PM

Is IMC still Relevant Today? How is the Marketer's Role Shifting, and What are the Implications for Agencies?

Trifecta of benefits: a captivating and consistent brand story, a seamless customer experience, and the ability to measure marketing effectiveness and efficiency.

2:10 PM

Building a Digital Bank Brand: From Concept to Launch and Beyond

Key insights from a CMO's first-hand experience of launching Boost Bank by Axiata and RHB, Malaysia's homegrown digital bank. The session will delve into the journey, challenges, and learnings from conceptualizing and realizing the brand.

2:30 PM

Navigating the Future of Media Communication: Trends and Challenges​

Streaming, user content, gaming, tech integration, personalization, blockchain.

Khairy Jamaluddin

Keluar Sekejap

Shahril Hamdan

Keluar Sekejap

3:30 PM​

Unlocking the Power of Real-Time OOH Data Analytics

Explore how data analytics is transforming OOH advertising. Learn about the challenges, gain real-time audience insights, and optimize campaigns using AllUnite’s advanced technology.

3:45 PM

Leveraging Data Analytics and Tech Solutions to Revolutionize OOH Advertising

Data analytics and cutting-edge technology are revolutionizing OOH advertising, providing deeper insights into audience behavior, optimizing ad placements, and measuring campaign effectiveness with unprecedented accuracy.

4:00PM

Measuring ROI in pDOOH

Examine methods for measuring the return on investment (ROI) of pDOOH advertising campaigns and tracking their impact on brand awareness and sales.

Sheila Shanmugam

Mindshare Group Malaysia​​

Angie Cutter

Billups SEA

Maaresh Starling

Redberry Media Group

4:20 PM

The Evolving Role of Influencers

Evaluating influencer impact on brands and metrics for measuring ROI and success.

Winnie Chen-Head

Dentsu Malaysia

Khairul Aming

Khairulamingbrand

Wan Hou Yin

Gushcloud Malaysia

Chan Mey Fung

Heineken Malaysia

4:40 PM

Content High Council

Crafting Authentic Connections: The Power of Storytelling in Content Marketing and Content Monetization.

5:00 PM

Closing Remarks by MSA Council Member & Co-Organizing Chairperson

Darren Yuen

Initiative Malaysia

Explore the latest trends, exchange insights and foster meaningful collaboration

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Why You Don’t Want To Miss This Event

Insights, Inspirations & More!

panel discussions

Sharing diverse perspectives leads to insightful conversation and learning.

networking

Connect with industry professionals for career opportunities and knowledge-sharing.

exhibitor booths

Industry exhibitor booths showcase latest products and services for media & marketing.

Ideas & inspiration

Designed to inspire you to leave with new ideas to take your work to the next level!

Media agencies, clients and those interested should join the festival to access cutting-edge insights, learn from industry leaders and connect with a diverse community of professionals in the media and advertising industries.

Festival FAQs

The festival is ideal for all media agencies, clients & media owners and anyone who is looking to grow their knowledge in media and marketing.

To register for the festival, please visit our registration page via link on the website. You'll need to provide your contact details, choose your preferred sessions, and complete the registration to secure your spot.

Yes, the conference is HRDC claimable for Malaysians only. Download the process flow for HRD Corp claims application and reimbursement here.

Yes. With the purchase of a ticket, one (1) seat will be provided for MSA Awards Night Dinner 2024. Dresscode: Cocktail attire.

Yes, we offer various sponsorship packages and exhibitor booth options. If you're interested in becoming a sponsor or exhibitor, please visit the "Sponsorship" page on our website for more information and contact details or email: amy.tan@macomm.com.my ​

To receive the latest updates, news, and announcements about the conference, follow us on our social media channels!

Established on 19 December 2003, the Malaysian Media Specialists Association (MSA) aims to help and support those agencies that specialize in providing media research, strategic planning, media negotiation and placement services. The Media Specialists Association has over 20 members. MSA also plays a significant role by providing a common platform to discuss and resolve issues facing the industry today and in the future.

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A day of inspiration, learning and networking

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