Reimagining the Future of Outdoor ​

Outdoor media is at a crossroads. With the rise of digital media, traditional outdoor advertising is facing new challenges. But there is also an opportunity to reimagine outdoor media and make it more engaging, relevant, and effective. Explore the future of outdoor media and join our industry experts as they discuss the latest trends and technologies, and share their insights on outdoor media in the digital age.


stephanie wong

Chief Operating Officer , big tree

Stephanie has been named Chief Operating Officer (COO), Big Tree in August 2022.

Prior to becoming the COO of Big Tree, Stephanie was the Chief Operating Officer for Media Prima OMNiA, a newly integrated revenue platform under Media Prima Group where she was a pioneering member. In her previous role, Stephanie identified new collaborative opportunities with key stakeholders and led the robust transformation of young OMNiA talents to be able to lead and adapt to the company’s outstanding vision. With over 20 years of experience in the Malaysian media industry, she exercises her interpersonal, analytical and strategic business-planning skills together with her vast knowledge of working with major stakeholders from diverse industries to bring forth exciting innovations and advancements into Big Tree’s operations. Stephanie capitalises on the bullish growth of Digital, Omni-channel and Interactive Out-of-Home (OOH) to unleash more value to the Malaysian OOH scene and give advertisers cutting-edge and data-driven platforms for them to produce creatively engaging content.

jeff cheah

Chief Executive Officer, Seni Jaya

Jeff began his career at Big Tree Outdoor Sdn. Bhd. in 2001, eventually becoming its CEO by 2011 and leading the Outdoor Advertising Association of Malaysia from 2014-2017. He then joined Vision OOH Sdn. Bhd. and ventured into the Cambodia market to start a new outdoor advertising legacy in 2017 after leaving Big Tree Outdoor. Concurrently, he also joined Seni Jaya Group as Managing Consultant and has taken progressive measures to transform the group to be one the frontiers in technology through partnerships and consolidation. With over two decades in the out-of-home media sector, Jeff specializes in billboard, mall, rail transit, and airport media. His leadership in 2016 secured the Mass Railway Transit system's outdoor media concession for Big Tree Outdoor. Over the years, Jeff has successfully implemented many initiatives to enhance the outdoor media landscape and played a pivotal role in pioneering DOOH and pDOOH.

angie cutter


As a new citizen of Billups - the largest, independent, privately-held OOH technology and managed services company in the U.S. - Angie is currently the Managing Director of the company’s Southeast Asia operations. Formerly the Managing Director and Founder of TAC Media, she is a pioneering figure and a leading women entrepreneur in Malaysia with over 20 years of experience in the fiercely competitive and predominantly male-dominated OOH industry.

Currently she is aligned with Billups’ mission to transform the OOH experience through data science and technology — empowering brands to develop smarter and more accountable OOH campaigns.

Angie has a vast portfolio of clients across over 20 sectors such as telecommunications, power, FMCG, technology, consumer electronics, oil and gas. She has worked with Fortune 500 companies including PETRONAS as well as leading government linked companies such as Telekom Malaysia, Maxis and Digi, being equally at ease with multinational corporations such as Nestle, Coway and Panasonic.

As a woman-in-leadership in the OOH industry, Angie’s dynamism and innovative mindset is creating a new paradigm in leading the industry with data, technology and innovation to transform it into a vibrant, credible, measurable and impactful component of the marketing mix.

Maaresh Starling

CEO, Redberry

Srikanth Ramachandran

Moving walls


Sandeep Joseph

ceo, ampersand advisory

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