Reimagining people: How Consumers are evolving post pandemic in Malaysia in the light of worldwide consumer trends
Explore how local trends align with global shifts in consumer behavior. Gain valuable insights into the evolving preferences, digital adoption, and societal changes reshaping consumerism in Malaysia within the context of worldwide consumer trends.
Associate Professor of Marketing, Nanyang Business School
Julien Cayla is an Associate Professor of Marketing at Nanyang Business School. Professor Cayla is passionate about bringing anthropological theories and methods to study market phenomena. His research on consumer experiences has been featured in a range of media outlets such The Atlantic, the BBC and Channel News Asia. Professor Cayla is also the founder of the Consumer Culture Lab.
Kiran has extensive experience in working with the public and private sectors across various industries and regions. He has advised multinationals, SMEs, government agencies and GLCs in making strategic decisions and planning.
Since joining Ipsos, Kiran has led Strategy3 to successfully execute a wide range of projects, which include trends and foresight, market potential and feasibility, market entry, competitive landscape and business growth strategies.
With over 25 years of experience in managing and developing a diverse range of manufacturing and services sector businesses in the Europe, US and Asia, he is well versed in the complexities of business operations in various regions.
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