PANEL DISCUSSION

The Great Debate: Reimagine Agency Client Relationship in the light of a changing landscape.

In an ever-evolving advertising landscape shaped by AI, marketing technology, and a fragmented media landscape; agency-client relationships must adapt to remain effective. This current climate calls for increased agility, innovation, and flexibility, yet others debate that it is ultimately crucial to uphold and remain with the time-tested principles as well as old-school way of working. This invigorating conversation will keep you at the edge of your seats, as point-of-views are debated from both sides of the spectrum.

FEATURING

Winnie Chen-Head

PARTNER & HEAD, Consider iProspect

Winnie is a seasoned marketer with a versatile career of 20+ years of experience across industries from Tech Startups & E-Commerce, Mobile Telecommunications to Marketing Agencies, with all client-, vendor- and agency-side experiences. As the current Head of Product with dentsu Media, and Agency Lead for iProspect Malaysia, she's passionate about all things Innovation, Transformation, Strategy and Growth - constantly challenging herself at work, with a fine balance of family and self focus.

Mohamad Nizam Bin Mohd Radzi

Executive Creative Director, Naga DDB TRIBAL

Nik Radzi (in order of importance)
Father of five
Impatient doodler
Roti canai addict
Wanna be rockstar
Day, noon, and night dreamer
Tok Dalang
Bad bad writer. Really bad.
Optimistic fool
Design evangelist
Undiagnosed fool
Art Director
and lastly
Deputy ECD

Azeem Abu Bakar

managing director, Free Malaysia Today

Azeem, born in 1990, is an accounting and finance graduate from the London School of Economics (LSE). While in university, he co-founded a digital media, analytics and intelligence company that served top government offices and the armed forces. He later served in roles in finance, market research, M&A and business development in the property sector prior to joining FMT in 2020. At home, he chases after his two toddlers.

Navin Stanislaus

president, Malaysia Advertisers Association

Claudian Navin Stanislaus, more commonly revered as Navin, boasts a distinguished career that spans numerous sectors. This vast mosaic of experience has endowed him with an acute understanding of developing and executing concepts and strategies that transcend mere KPIs, placing innovation, objectives, and tangible results at the forefront.

Adept at transmuting intricate "nerd-speak" into palatable consumer narratives, his journey transitioned from Computer Science to advertising. However, it was at BABA'S where his strategic prowess truly flourished. As their Head of Communication & Consumer Marketing for two decades, Navin's ingenuity played an instrumental role in metamorphosing the brand into a Malaysian paragon, seizing an impressive 60% market share solely through brand-centric strategies.

Assuming the mantle of both strategist and creative visionary, he spearheaded an internal marketing and creative brigade, orchestrating every nuance of the brand, its offerings, and the consumer experience.

Recognizing a broader horizon where his expertise could be impactful, Navin has since embraced the role of Group Strategic Director at 11trees Kitchen, an emergent brand owner in the F&B sector.

Beyond his professional endeavors, Navin has cemented his stature as an industry luminary, advocating for ethical marketing, consumer rights, and fostering an environment conducive for brands' ascendance. Presently, he presides as the President of the Malaysian Advertisers Association and serves as the Vice Chairman of Content Forum Malaysia.

Navin's insights resonate through various platforms, where he articulates on topics spanning from brand architecture to marketing innovation. His generosity in imparting knowledge is a testament to his character.

While Navin is celebrated for his acumen in brand evangelism, marketing stratagems, and consumer rapport, he most cherishes his role as an eternal student of consumer psyche.

Paul Low

client partner, Trapper Media Services

Working in both China & Malaysia market throughout his time in marketing and media, Paul has been integral in driving client's business growth through integrated marketing campaigns and media solution offerings.

Besides account management & strategic media planning for client's campaigns, Paul is also very much involve in audience measurement and martech solution during during his long tenure in dentsu.

New business development is another role Paul has been consistently doing across his years in agency, bringing in new clients across various categories such as airlines, automotive, telco, bank, luxury brands amongst others.

Zohair Ismail

zenith

Media and Communication expert, Zohair comes with over 10 years of experience combining both client and agency sides. He has been working majorly with top global brands like Mondelez, Reckitt, Pepsi, Proctor & Gamble. He believes in challenging the status quo whether it’s servicing the clients, putting up a media recommendation or analyzing data.

Over the last 4 years Zohair has been managing multiple SEA markets for different CPG clients and is currently the lead for Procter & Gamble account. He has also won Malaysia Planner of the Year 2022 award.

moderator

Vanitha Selvathurai

partner & head, Carat media services Malaysia

Vanitha is an accomplished industry leader who led Carat Malaysia at Dentsu. With extensive experience in communication and media, she excels in driving organizational and team success through strategic partnerships, emphasizing investment efficiency and delivering P&L success.

Vanitha's expertise in media, data, and marketing technology fuels her leadership of an evolving agency that prioritizes effective media innovation and creativity.

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