PANEL DISCUSSION

Everyday Influencers: From Customers to Key Opinion Customers

Join us for an insightful panel discussion on the evolving landscape of influencer marketing, where we'll explore the power of everyday influencers and how they can be transformed into key opinion customers. Don't miss this opportunity to gain valuable insights into the world of influencer marketing and learn how to effectively harness the power of everyday influencers to amplify your brand's reach and impact.

FEATURING

Phang Chee Leong

CEO, Innity

As a person who is highly passionate about technology and creativity, I choose to devote myself into an industry that can combine and present both of them in the most seamless form - Online Marketing.

My previous experience as a programmer, web application architect, and online marketing strategist motivated me to realize and strengthen my belief in what I am doing now - Innity.

Innity is headquartered in Kuala Lumpur, Innity Corp operates an expansive regional Online Advertising Media Network with offices in Singapore, Jakarta, Bangkok, Ho Chi Minh City, Philippines and China.

With our primary operating units - All Engaging Media Network - we are committed to providing the most effective and most extensive online marketing solutions and services in the region.

I have no other goal at the moment except to enjoy the process of building a great company.

Yvonne Chew

Consumer Healthcare, Marketing, Duopharma Consumer Healthcare

Yvonne Chew is a Principle Marketing Lead at Duopharma Consumer Healthcare, a local conglomerate and a key regional player in pharmaceutical manufacturing and distribution, where she is responsible for developing and executing winning brand strategies for Consumer healthcare products. Yvonne has over decades of award winning marketing experiences, notably the brains behind the rise and prominence of brands such as Berocca and Flavettes Glow. She is known to be meticulous with an incredible eye for details in all things related to brand storytelling. Beyond work Yvonne is known as a major proponent of CSR, actively spearheading autism and malnutrition public awareness.

Chan Mey Fung

Media & Digital Manager, Heineken

A data-driven Media & Digital Lead with over 15 years of in-house and agency experience managing, strategizing, analyzing & developing media, digital & data driven marketing campaigns. Skilled in creating and implementing innovative media strategies and consumer-centric campaigns, aimed at improving brand power score and ROI.

moderator

Lee Pey Ling

Regional, Head of Strategic Partnership, Innity

Pey Ling is a senior management professional with over 20 years of extensive experience in the digital advertising & ad technology industry. Currently, she serves as the Regional, Head of Strategic Partnership.

She has a proven track record of driving business growth and achieving sales targets through strategic planning and effective execution. Her expertise lies in developing and implementing sales and marketing strategies, managing campaign performance & customer expectation towards optimal result, and building high-performing teams.

Overall, she is a results-driven leader with a passion for innovation and excellence, coupled with her strategic mindset, technical expertise and people skills.

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